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XTRA! Double XP is Here for Halo 4 Players

Company: Pepsi
Product: Hal0 4 Doritos/DEW Promotion

Gamers across the country have been anxiously awaiting the long-anticipated launch of Halo 4. Today, DEW and Doritos brands have confirmed that Double XP is back and bigger than ever to give fans the opportunity to experience the next installment of the epic gaming saga like never before when it hits shelves on November 6.

Starting today, hardcore gamers looking to show off their skills next month can get a head start by opening an account on the DEW XP or Doritos XP websites (links below), where they'll be able to unlock and load future XP matches that can be redeemed to amplify the multi-player experience, accelerate Halo 4 specializations, and reveal ultra-new gear and weapons. In addition to being able to customize armor permutations, for the first time in Halo history, players will be able to pre-select their arsenal before entering the gaming landscape and customize their armor - because for Halo fans, it's not just about scoring the gear in the game, but creating the gear you want.

In addition to the return of Double XP, DEW is bringing back gamer-favorite, Mountain DEW Game FuelDEW with a blast of citrus cherry flavor. Originally introduced in 2007, in conjunction with the launch of Halo 3, Mountain DEW Game Fuel will hit shelves again later this month and will be available for a limited time, giving gamers across the country plenty of time to stock their fridges in time for November.


So, how to enter? Pick up specially-marked packages of DEW and bags of Doritos chips. Enter the on-pack codes to your account, as of October 15, 2012, at DEWXP.com or DoritosXP.com to load up on matches of Double XP.

Then, pick up Halo 4 on or after November 6 and begin pushing Double XP matches to your Xbox LIVE Gamer tag via DEWXP.com or DoritosXP.com.

In addition, Double XP value is unlocked when Dew and Doritos chips are purchased together.


"Halo fans have an unrivaled passion, especially when it comes to multiplayer competition. We're excited to work with Mountain DEW and Doritos to reward that enthusiasm with the biggest Double XP program ever."
- Bonnie Ross, General Manager, 343 Industries.

"The gaming community is expecting a lot from Halo 4, and the involvement of the Mountain DEW and Doritos brands adds another layer of excitement. Double XP will amplify the multi-player experience and prepare fans for their Spartan-IV career online."
- video game expert, Geoff Keighley.

"Gaming is in the DNA of DEW Nation. We know gamers bring an awesome amount of passion to DEW, and we're excited to help them level-up their Halo experience like never before thanks to Double XP."
- Brett O'Brien, Vice President of Marketing for Mountain DEW.

"The Doritos brand is all about fueling bold experiences – look no further than our legacy in gaming. From letting our fans have the opportunity to work alongside Microsoft developers to create their own epic video games to partnering with the biggest games of the year, like Halo 4, Doritos knows its consumers live for the game and we're all about taking it to the next level."
- Ram Krishnan, vice president of marketing, Frito-Lay North America.

Unlock and load Mega XP at Walmart – specially-marked 24-packs of DEW and 10 ½ or 11 ½ oz. bags of Doritos chips will offer Mega XP – 12 matches of Double XP. Also, for a limited time, Halo 4 games sold at Walmart will include an insert with a unique code; pair that unique code with the Double XP codes found on a 24-pack of DEW and specially-marked 10 ½ or 11 ½ oz. bags of Doritos chips and unlock a total of 38 matches of Double XP.

Beginning in late-October, unlock Double XP matches, Halo 4 game content, and badges at any 7-11 nationwide with an exclusive 'King of the Hill' mobile app and the purchase of DEW and Doritos chips.



-Geck0, GameVortex Communications
AKA Robert Perkins

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