"Core Gamer's innovative design and high quality graphics provide a terrific way for fans to extend the
TRANSFORMERS fantasy into their lifestyle," said Jeff Burdeen, Vice President of Digital Media for HPG. "Their line of video game accessories is the ideal compliment to Activision's
TRANSFORMERS: THE GAME title and other products that celebrate the franchise."
First introduced in 1984 by Hasbro and Takara as a toy line, TRANSFORMERS continues as a global phenomenon inspiring comic books, video games, animated series, films and a conventions dedicated to TRANSFORMERS collectors. Whether fans grew up with the robots or discovered them more recently, they continue to be fascinated by the alien robots from CYBERTRON that live on earth as "ROBOTS IN DISGUISE" and have the mechanical ability to interchange from robot to vehicle and back.